The Werkschau is the annual exhibition showcasing Bachelor's theses of Mediadesign Ravensburg. For the 2025 edition, Impuls Werkschau, our team was selected from several competing proposals to develop the visual identity. I was additionally responsible for all motion and interaction-related aspects. The brief was to create a system representing diversity while remaining clear and consistent across posters, motion graphics, digital channels, signage and spatial applications. Through experimentation with a self-developed form generation tool, we achieved a balanced approach between openness and order. The result is a modular identity built on dynamic shapes that reflect the character of the exhibition: many individual elements connected by a shared impulse.